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Philip Morriss Mr Nixon also said The Irish Times had added to market confusion in a previous report on the subject: The Irish Times claimed that we justified Marlboro Brights compliance because the cigarette doesnt taste of menthol when it is smoked

Understanding the psychological impact of packaging allows manufacturers to tailor designs that resonate with target demographics, reinforcing the emotional connection between consumers and their preferred brands

Why Menthol keeps winning fans: Cool, minty freshness with a cleaner aftertaste

National Cancer Institute, 2010)

Its a more convenient option for people who smoke regularly

This creates a cycle of dependence where smokers believe they need cigarettes to relax, when in reality, the cigarettes are causing much of the stress theyre trying to relieve