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A 2019 study found that the removal of flavored cigars from the market would result in an estimated 800 fewer cigar smoking-attributable deaths in the U.S

Leading San Francisco-based e-cigarette company Juul frames vaping as a healthier alternative to smoking a cigarette

They often bled to death following falls or accidents that a healthy person would have survived

The FDA has also placed a priority on enforcement against illegally marketed e-cigarette products that target youth, like Puff Bar, and has sent warning letters to companies marketing their products with cartoon characters or with packaging that imitates foods appealing to youth (e.g

"Assessment of the release of metals from cigarette butts into the environment"

The FDA remains concerned about any tobacco product that may appeal to youth, Brian King, director of the FDAs Center for Tobacco Products, told Vox over email