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Refills are about the same price as cigarettes, which makes sense because the company has already agreed that IQOS HeatSticks fit the American legal definition of cigarettes, and can be taxed as cigarettes

Build Your Day Around Structured, Nutrient-Dense Eating Avoid grazing and emotional eating by planning balanced meals and snacks throughout the day

Retail competition also plays a major role, with multiple brands competing for limited shelf space

Archived from the original on 27 February 2021

Gendall P, Hoek J, Thomson G, Edwards R, Pene G, Gifford H, Pirikahu G, McCool J: Young adults interpretations of tobacco brands: implications for tobacco control

In the same year, some 41.3 billion HTP refills (sticks, cartridges, capsules) went over retail counters, generating 1.064 trillion in revenues